low brand awareness
2. Consumers cannot buy their product in common supermarket
-> Limited channel distribution
3. Available a few online store, specialty stores sells Korean product
-> Selective channel distribution
Choose adequate vendor to supply their product
Conclude franchise agreements with franchisee
Use opinion leader
Use home shopping vendor
PPR advertising
8. Why did Korea experience more and severer labor disputes in the late 1980s than earlier periods?
한국의 노동투쟁 및 파업의 시기는 정치적 불안의 시기와 일치하는 경향을 보인다. 특히 1980년대 후반의 격렬했던 노동투쟁은 1987년 당시 집권여당의 대통령 후보였던 노태우의 직선제 및 인권에 관한 공약이 기폭제가 되어
and Monc Blanc glacier water, in order to maintain nature friendly image. Nowadays The Face Shop emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also, all the products proved their high quality by passing Japanese Food and Drug Administration which is stricter than European Union’s.
and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular inKorean market, except
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
patterns
Tourist will not be visiting frequently because they are tourists and they will be willing to try various kinds of food. It is unlikely for them to go the same cuisine. Foreigners living in Korea and busy office workers will be the main target for this company. With the adequate and delectable food, we will intrigue them to come to at least once in every two days. Moreover by providing
In that building, many restaurants, café, shops will be located and we will also make small park.
Like this pictures, our casino atmosphere is bright and people can enjoy with their family, friends unlike existing other casinos in Korea. Almost of Korean may be never had thought about casino as a family space. But, In Las Vegas, people enjoy their spare time with family, not only c
in clothes. Another one is difficulty in communication between sales persons and customers due to a limited proficiency in English. The other one is inefficiency inshopping mall systems like an infrequent use of credit cards.
- Analysis about Koreanshopping tourism by scholars
-The changes of Koreanshopping tourism products according to era.
According to the market result of domestic s
in advance.
To stand out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of different cultures, Asian Pearl’s uniqueness can be reflected in its wide variety of facilities, featuring the casino, hotel accommodation, shopping mall, convention centre, stadium, kids’ club, spa, swimming pool and more fin
and event pages which the products have. As it can easily attract the attention of curious consumers and smartphones are disseminated around the world, the use of QR code is growing naturally. In recent years, consumers who want to get information about products or participate in events are increasing rather than consumers who scan QR code just for fun. This phenomenon can be seen in all countrie